Expert Advises Local Business Owners to Think Differently about Millennials

An expert urges local business owners to think differently when advertising to Millennials.

Arroyo Grande, CA, United States - November 2, 2017 /PressCable/ —

There has been a lot written lately about how local business marketing has changed dramatically over the past few years, but not a lot of people talk about the importance of targeting different generations in their local advertising efforts, says one expert.

“Most business owners design an advertising campaign as a one size fits all kind of thing, but that simply doesn’t work anymore,” says a spokesman from FindUsLocal.com, an online local business directory that uses GEO location technology to automatically match what a visitor sees on the site with their location. “For example,” he says, “advertising efforts that work for baby boomers won’t necessarily work for millennials. And that’s a problem because Millennials make up a large percentage of the population and studies show that they are leaning toward local shopping more than ever.”

He’s talking about a recent study that show that 92 percent of Millennials say they plan to shop locally this year for the holidays, and they plan to use local business directories to find the stores they visit.

“Local business owners that haven’t yet created their local business listing on a quality local business directory are going to miss out on all the sales from Millennials this year,” he says. “But luckily, it only takes a minute to create a listing.”

As millennials continue to age, their spending power will only increase. It’s estimated that by 2036, the group will spend a whopping $1.4 trillion annually.

“It makes sense to begin reaching out to this group now,” he says. “Because other studies show that Millennials are loyal, and if you establish that bond with them now, they’ll buy from your local business for years to come.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 258977