Forget Workington Man, the fictional voter the Tories are now targeting is Waitrose Woman as they gear up for a snap election

Daily Mail - Oct 10, 2026

Tony Blair had middle-class Mondeo Man in 1997 and Boris Johnson needed older, working-class Workington Man to topple Labour's Red Wall in 2019.

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Chilling bodycam footage shows cops carrying out welfare checks just days before two children were found starved to death... as mom is arrested
Chilling bodycam footage shows cops carrying out welfare checks just days before two children were found starved to death... as mom is arrested
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Was Prince Harry booed on his night out at the rugby? Sussex Squad leap to his defence - insisting fans were jeering at the REFEREE
Was Prince Harry booed on his night out at the rugby? Sussex Squad leap to his defence - insisting fans were jeering at the REFEREE
His enthusiasm, however, was not shared by everyone in attendance, with the 42-year-old greeted by boos from fans in the crowd when he appeared on the stadium's big screen.
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Sara Sharif's grandfather wins custody of her five siblings in Pakistan where they were taken by 10-year-old's father and stepmother after couple killed her
Sara Sharif's grandfather wins custody of her five siblings in Pakistan where they were taken by 10-year-old's father and stepmother after couple killed her
Sara Sharif's paternal grandfather Muhammed Sharif has been awarded guardianship of her five siblings by a court in Pakistan, following years of legal wrangling.
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'It's worded PERFECTLY': Inside cop's supportive texts to Beau Lamarre-Condon over his troubles with Jesse Baird - before he allegedly committed double murder
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Texts show accused killer Beau Lamarre-Condon told one of his closest cop friends that he was looking through his ex-boyfriend's phone, brazenly lying to him, and sending him long and...
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Betrayal of Scotland's heritage as officials admit artefacts - some worth MILLIONS - have disappeared from museums
Betrayal of Scotland's heritage as officials admit artefacts - some worth MILLIONS - have disappeared from museums
An astonishing 100,000 historical treasures have gone missing or been stolen from Scotland's museums, The Mail on Sunday can reveal.
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Bitter feud in ritzy California enclave erupts as famous 'Guitar House' looks to alter beloved walking trail...for a second driveway
Bitter feud in ritzy California enclave erupts as famous 'Guitar House' looks to alter beloved walking trail...for a second driveway
The proposal sparked fury by neighbors in the otherwise peaceful Hidden Valley in the Bay Area as the move would pave a trail appreciated by residents, dog walkers and children...
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Communist pro-Palestine protesters are arrested for criminal damage after climbing on Battle of Britain memorial just days after October 7 anniversary
Communist pro-Palestine protesters are arrested for criminal damage after climbing on Battle of Britain memorial just days after October 7 anniversary
Violence broke out between some protesters and police on Saturday as thousands marched to protest the treatment of Palestinians in Gaza, just days after the third anniversary of October 7.
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Trump shuts down Pete Hegseth's giddy announcement on livestream of Fort Hood killer's execution as president says he alone will make the final call
Trump shuts down Pete Hegseth's giddy announcement on livestream of Fort Hood killer's execution as president says he alone will make the final call
The Defense Secretary said on Thursday that Nidal Hasan, who was sentenced to death after killing 13 people in 2009, would be killed in a live broadcast.
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The criminals locked up this week in Greater Manchester - full details of each case
The criminals locked up this week in Greater Manchester - full details of each case
The Manchester Evening News has looked back on the cases before our region's courts this week
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BBC Strictly Come Dancing judge causes upset over 'harsh' comments
BBC Strictly Come Dancing judge causes upset over 'harsh' comments
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Samsung fans race to snap up Galaxy Watch for just £44 ahead of Black Friday
Samsung fans race to snap up Galaxy Watch for just £44 ahead of Black Friday
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Yorkshire Wildlife Park issues statement after man dies in tiger attack
Yorkshire Wildlife Park issues statement after man dies in tiger attack
The tiger attacked the man after he entered the enclosure on Saturday
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